BUILT FOR THE ELEMENTS

WE HELPED LAUNCH THE
UNDER ARMOUR OUTDOORS BRAND.

Under Armour turned to Fisher Design, one of the first external design agencies to be brought into the company, to help introduce their brand to the outdoors category. After thorough research and a detailed brand strategy, we launched into this competitive space with their premium line of boots. The team spent months working to perfect the brand visual identity while exploring new packaging structures and designs. The result was high praise, industry recognition, and strong sales that set the stage for rapid growth into other niche categories. 

OUR WORK

01 | Brand Positioning
02 | Brand Identity
03 | Structure Design
04 | Packaging Design
05 | Packaging Production