GOING ROGUE

For years, the nicotine on demand brand known as Nicofi languished in obscurity. So they reached out to Fisher Design to help turn things around. After months of category research and consumer sentiment studies, we completely reimagined the brand—turning what was a sterile, pharma-like product into a bad-ass, confident, and culturally relevant icon.

01 | Brand Positioning
02 | Brand Identity
03 | Packaging Design
04 | Packaging Production