WE'RE OUT THERE

Since the founding of the brand Marmot, the outdoor apparel category has seen no shortage of competition. Despite its best effort to stay on top of trends, Marmot was considered an after-thought. So they asked Fisher Design to help them rethink their brand, communications, and engagement strategies moving forward. After some in-depth brand immersion and research, our team delivered a new, focused positioning, campaign, and marketing plan for the brand and the launch of their new innovation called “Featherless”. Together, the creative strategies, paired with a new quick-witted and genuine brand character, worked to ignite the brands most loyal of followers by saying just as much out them as it does the brand itself.

01 | Brand Positioning
02 | Brand Identity
03 | Packaging Design
04 | Packaging Production
05 | Marketing