FROM PRESCHOOL
TO PROFESSIONAL

WE HELPED AN ICONIC BRAND
ADAPT TO A NEW CATEGORY

The new Elmer’s wood glue line was in need of a unified and consistent brand and graphics language prior to introducing their full range of DIY products. Fisher Design developed an intuitive brand architecture and package design system that enabled DIY consumers to quickly recognize each segment of the product offering.

OUR WORK

01 | Brand Positioning
02 | Brand Architecture
03 | Brand Identity
04 | Packaging Design
05 | Marketing