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FISHER DESIGN
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NEW BUSINESS: BILL FISHER


SUMMIT OUTDOORS > SHADOW HUNTER

THE SHADOW HUNTER BRAND WAS IN NEED OF A REFRESH. WITH THEIR UNMATCHED DEDICATION TO PROFESSIONAL GRADE QUALITY AND TOTAL COMFORT, SHADOW HUNTER RECOGNIZED THE NEED FOR A LOOK THAT REFLECTS THAT SAME LEVEL OF EXCELLENCE. FD CREATED A DESIGN SYSTEM TO ELEVATE THE BRAND TO A WHOLE NEW LEVEL.
AFTER UPDATING THE BRAND TO BETTER REFLECT SHADOW HUNTER’S ELEVATED LEVEL OF QUALITY, FD CREATED A SUB-BRAND TIERING SYSTEM THAT HELPED IMPROVE SHOPABILITY, ALLOWING CUSTOMERS TO BETTER SELECT WHICH BLIND WAS RIGHT FOR THEM. FD CREATED A SERIES OF MARKETING MATERIALS FOR THEIR UPCOMING SHOWS SHOWCASING EACH OF THE BLINDS AND ACCESSORIES, AND HELD A LIFESTYLE PHOTOGRAPHY SHOOT IN SHADOW HUNTER’S TRUE ENVIRONMENT - THE GREAT OUTDOORS.

FD REDESIGNED THE SHADOW HUNTER PACKAGING, IMPROVING COMMUNICATION AND UTILIZING THE NEW LIFESTYLE PHOTOGRAPHY. ADS WERE DEVELOPED FOR MAGAZINES AND TRADE SHOW PIECES, AS WELL AS A SERIES OF CAMO PATTERNS TO HELP DIFFERENTIATE THE CATEGORIES OF BLINDS.

FD CREATED THE NEW SHADOW HUNTER WEBSITE, POSITIONING THEM AS THE LEADERS IN PROFESSIONAL GRADE QUALITY AND CONSTRUCTION. THE SITE INCLUDES INFORMATION ON ALL BLINDS, AN ACCESSORIES STORE SECTION, FIND A DEALER SECTION, AND INSTRUCTIONAL VIDEOS. FD ALSO CREATED A BRAND VIDEO FOR TRADE SHOWS AND TELEVISION. CLICK BELOW TO VIEW THE VIDEO