WE'VE DEVELOPED A HOUSE-OF-BRANDS
FOR WINCHESTER AMMUNITION.
As the ammunition category has become more and more commodofied, Fisher Design has helped the Winchester brand stay ahead of the pack by defining and designing exclusive sub-brands capable of standing on their own.
The brands leverage custom visuals themes and advanced printing techniques that amplify the product benefits while remaining true to the core brand positioning and overall design architecture.
01 | Brand Positioning
02 | Brand Architecture
03 | Brand Identity
04 | Packaging Design
05 | Packaging Production