LEGENDARY EXCELLENCE

WE SET THE BAR FOR A BEST-IN-CLASS
AMMUNITION BRAND.

10-years ago, Fisher Design was tasked with helping to reinvigorate one of North America’s original brands. With new consumers and a shift in the cultural narrative, the brand, whom had always been known as a pioneer, was seen as out-of-touch.

Backed by extensive research, we crafted a new brand positioning and introduced an innovative brand architecture, product tiering system, visual identity, and a refresh to the iconic Winchester logo. The work set the bar within the ammunition category and has been cited as the key factor in regaining lost market-share.

OUR WORK

01 | Brand Positioning
02 | Brand Architecture
03 | Brand Identity
04 | Packaging Design
05 | Packaging Production