WE DESIGNED THE MOST AWARDED
BRAND OF PECAN LIQUEUR IN THE WORLD.
“Luxury Redefined” was at the core of Rivulet’s new brand position—an original, award winning, high-end liqueur with the goal of becoming a national brand.
The Fisher Design team created a look and feel that captured the essence of its unique story—from the pecan trees that grow along banks of the South’s intricate river systems to the gold won in many competitions over the years. The work was praised for its elegance and has helped Rivulet become the iconic brand it is today.
01 | Brand Positioning
02 | Brand Identity
03 | Packaging Structure
04 | Packaging Design
05 | Packaging Production