TRUSTED BY THE TRADES
WE REPOSITIONED CRESCENT TOOLS AS A FAMILY OF TOP-OF-THE-LINE BRANDS
With the goal of creating a portfolio of five legendary brands with a combined industry tenure of over 700 years, Apex Tool Company sought out Fisher Design to turn an already iconic tool brand into a Master Brand. As a result, Crescent Tools was created to house the Wiss, Lufkin, H.K. Porter, Nicholson, and, of course, Crescent brands as the most complete skilled crew out there. Crescent Tools now proudly presents themselves as the union of masters, “Trusted by the Trades”.
OUR WORK
01 | Brand Positioning
02 | Brand Architecture
03 | Brand Identity
04 | Packaging Design
05 | Marketing
