A BRILLIANT CLEAN

Once known only as “dollar-store furniture polish”, Fisher Design took Behold from a “just another product” to a fully capable Masterbrand. By executing a full rearchitecture, repositioning, and redesign of the brand and packaging, its entire presence has been elevated within the category. As a result, Behold can now hold its own on the shelf of any store where consumers expect the brands that work the best to look the best.

01 | Brand Positioning
02 | Brand Identity
03 | Packaging Design
04 | Packaging Production