WHEN THERE'S A LOT ON THE LINE

With 80% market share, APEX Fastening Tools was at a loss as to how to grow their business. Through a thorough analysis, our team determined that while thier product set was ubiquitous, their brand was relatively unknown. In order to grow, the Apex team needed to commit to deriving as much value from their brand as possible. Our team spearheaded the initiative and rallied the company around a common set of brand fundamentals, attributes, and a completely new design. The result would unite the Apex product, sales, and support teams under a single, fortified positioning while connecting all aspects of the brands outward look and feel.

01 | Brand Positioning
02 | Brand Architecture
03 | Brand Identity
04 | Packaging Design
05 | Marketing