Iconic American legend Winchester Ammunition worked with us to revitalize its brand and package design. Through an integrated approach that included brand strategy, brand architecture, consumer research, naming, package design and implementation, Fisher Design helped to define and reorganize the brand, translating Winchester's rugged, trusted heritage into a relevant icon for the next generation of outdoor enthusiasts. Using Fisher Design PAL as a critical brand management tool, we implemented a product line of more than 800 SKUs, working with the Winchester team to manage the brand and ensure its consistency in retail outlets around the world.