Dum-Dums is the nostalgic treat that we all remember as "the little lollipop you get at the bank." The brand is famous for its 1950's flavors like Cream Soda and Root Beer, and its easy to open wrapper. A favorite for moms, Dum-Dums is a small sized, allergen free treat for kids when on the go. Dum-Dums partnered with Fisher Design to evolve the brand's image and reposition it to innovate and expand its consumer base. We contemporized the brand's identity while maintaining its heritage, and directed more focus on the brand's great taste and many flavors. The result, a fun brand experience hitting all the things mom is shopping for.