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FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
GENERAL: INFO@FISHERDESIGN.COM
NEW BUSINESS: BILL FISHER


PBI GORDON > LAMBERT KAY

TO REGAIN RELEVANCE IN THE INCREASINGLY CROWDED PET CARE MARKETPLACE, THIS OUTDATED LINE UNDERWENT AN EXTENSIVE REFRESH.
OUR CONSIDERED DESIGN APPROACH LED US TO EXPLORE SOLUTIONS THAT WERE ACCESSIBLE TO TRADITIONAL PET OWNERS, YET COMMUNICATED A STRONG, CONSISTENT VISUAL IMPRESSION THAT CONVEYED THE EFFICACY AND RELIABILITY OF LAMBERT KAY'S EXTENSIVE LINE OF PET CARE PRODUCTS WITH CLEAR VERSIONING.
CREATING OWNABLE PET PHOTOGRAPHY CAN BE A CHALLENGE. WE DETERMINED THAT LAMBERT KAY SHOULD OWN COMFORT AND SOFNESS SO WE CHOSE TO PHOTOGRAPH PETS IN THAT LOVING, CALM PRE-SNUGGLE STATE THAT WE ADORE SO MUCH. IT SOOTHINGLY COMMUNICATES THE BOND WE HAVE WITH OUR ANIMALS.