60 YEARS IN THE MAKING

We are innovation led—driven by the desire to unearth new opportunities and create new paths. We are creatively canny—with a passion for designing products and brands that break through the clutter. We are strategically centered—intent on driving the business forward. And we are industry proven—60-years strong—Serving some of the worlds most iconic brands and businesses. We are Fisher Design. For the love of all brandkind.

BRAND & PRODUCT INNOVATION

We create new, unexpected, and insightful ways for brands to connect with consumers.

Qualitative and Quantitative Research, Insights, and Testing

Brand Strategy, Fundamentals, and Positioning

Product Design – Rapid Ideation, Prototyping, and Comping

Brand Innovation

Strategic Planning

BRAND STRATEGY, PLANNING,
DESIGN & MARKETING

We design and launch new brands, products, and services.

Research and Insights

Product Portfolio and Architecture

Brand Strategy, Fundamentals, Positioning, and Design

Brand Character Development

Brand Guidelines and Toolkits

Graphic Design, Creative Copywriting, Logo Design, Iconography, Illustration and Photography

Product Launches

Marketing Planning, Campaign and Tactics

FULL-SERVICE PACKAGING DESIGN

We design and develop product packaging, from concept to deploy, with the goal of winning the war at shelf.

Graphic Design, Creative Copywriting, Logo Design, Iconography, Illustration and Photography

Global Packaging Design Systems

Structure Design

Prototyping, Comping and Sales Samples

Packaging Guidelines and Implementation Standards

Production-ready Artwork Files

Printer Sourcing and Management

SUPPORT SERVICES

We maximize the capabilities and effectiveness of Internal Design Departments.

Strategic and Creative Direction for Internal Design Resources

Packaging Design Production Support and Implementation

Content and Asset Generation

Brand and Packaging Asset Management Systems

Product Lifecycle Software

A SECOND-GENERATION FAMILY-OWNED BRAND BOUTIQUE.

This year we are celebrating our 60th anniversary. Bill’s father started the company with a passion for design and illustration and the kind of blue-collar commitment that has become synonymous with growing up on the west side of the city of Cincinnati. This is a place where your name is directly tied to the quality of the day’s output and it’s a mindset we hold dear. Today, we still call the west side home and we’re proud to stand by the name of our founder. Walking in the door everyday reminds us that our name is measured by the level of hard work, quality, and craft we put into every brand we’re fortunate enough to work with.

TRUSTED BY BRANDS BOTH BIG & SMALL

Advance Auto
Alcoa
Allite Incorporated
Apex Tool Group
Armaly Brands
Bayer One-A-Day
Benelli Firearms
Bradley Thoroughbreds
Bradshaw International
Brown-Forman
Brown-Williamson Tobacco Co.
Browning Ammunition
Burts Bees
Butterball
Bushnell
Campbell’s Soup
Colgate Palmolive
Cooper Lighting
Cortland Line Company
CR Brands
DAP
Dean Foods
Dell
Dial
Dick’s Sporting Goods
Doral
Dorman Automotive
Dr. Pepper/Snapple

Dromedary
Elanco
Eli Lily
Eli’s Cheesecake
Elmer’s
Escort Radar
Evercoat
Flexi
Fountainhead
Frito-Lay
Gander Mountain
Grote Industries
Havalon Knives
Hill’s Science Diet
Hillman Fasteners
Hines
Home Depot
Honeywell
House of Kolor
Huffy Bicycles
Hunter’s Specialties
Jarden International
Jimmy Dean
JTM
Kenner Toys
Kolpin Outdoors
Kroger
Lambert Kay

Lucky Strike
Marmot
Master Lock
McKeon Products
MeadWestvaco
Mossberg
Nabisco
Nakoma Products
Nestle
NicoFi
Nylabone
Ortho
Palmolive
PBI/Gordon/Pet-Ag
Pelermo Pizza
PepsiCo, Inc.
PhySep
Pulse Performance Products
Plano Synergy
Proctor & Gamble
Quikrete
Racing for Heros
RCR International
RJR
Sam’s Club
Sanswire
Saputo Cheese
The Scott’s Company

Sergeant’s Pet Care
Shakespeare
Sherwin Williams
Smokey Mountain Chew
Sony
Spangler Candy
Stroh’s
Stuart Prenatal
Stuart’s Seafood
Summit Brands
Summit Outdoors
Swimways
Takeya
Targus
TCBY
The American Jewish Archives
The Scotts Compnay
Tyson
Under Armour
Valspar
Velcera Pharmaceutical
Wal-Mart
Walgreens
West Chester Holdings
Winchester Ammunition
Zicam
Zig-Zag

OUR TEAM

BILL FISHER

President & CEO

MARY KAY FRAZIER

Business Manager

BRANDI BREEDEN

Production Specialist

NICK SCHULTZ

Executive Creative Director

SARAH HILLMAN

Production Director

DAVE WINTERHALTER

Senior Designer

STACEY RUDOLF

Director, Client Partnership

LANCE LANGDON

Creative Director

AL HIDALGO

Senior Designer

RANDY BRAUN

CFO

ADAM BASHOR

Creative Director

Maye Bell

Shepherd Mix
(we think)