LET'S GET CONNECTED - WHETHER YOU'RE LOOKING TO GET HIRED, HIRE US OR JUST DROP US A LINE .
FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
GENERAL: INFO@FISHERDESIGN.COM
NEW BUSINESS: BILL FISHER


CORTLAND LINE CO. > PACKAGING

THE CORTLAND FLY FISHING PRODUCT LINE WAS IN NEED OF A FACELIFT. FD CREATED A DESIGN SYSTEM THAT NOT ONLY STANDS OUT ON SHELF BUT MORE IMPORTANTLY, ENGAGES SHOPPERS BY CLEARLY COMMUNICATING THE PRODUCT TYPE, FEATURES AND KEY BENEFITS, MAKING IT EASILY DISTINGUISHABLE AT FIRST GLANCE AND IMPROVING SHOPABILITY.
IN A CATEGORY FLOODED WITH CONFUSING PRODUCT OFFERINGS AND A MULTITUDE OF LINE EXTENSIONS, FD WANTED TO ENSURE THAT A CLEARLY DEFINED SYSTEM WAS ESTABLISHED THAT CREATED FLEXIBILITY AND ALLOWED FOR EXPANSION OF THE PRODUCT LINE WITH CLEAR VERSIONING AND COMMUNICATION.
FD ENGINEERED THE PRODUCT ARCHITECTURE TO CLEARLY DELINEATE THE OFFERINGS BY CATEGORY, CREATING AN EASILY SHOPABLE SYSTEM. A NEUTRAL BACKGROUND ALLOWED FOR BOTH THE BRAND AND CATEGORY COLOR TO STAND OUT ON PACK.