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BUSHNELL > SIMMONS

A VALUE BRAND OF OPTICS REVITALIZED WITH CLEARER HIERARCHY AND AN ARTISTIC BLEND OF TRADITIONAL AND CONTEMPORARY IMAGERY SUPPORT THE CALL TO “HONOR THE HUNT” AT THE AMERICAN WHITETAIL CAMP.
THE LOOK AND TONE BROADCASTS THE AUTHENTICITY AND ATTAINABILITY THAT THE SIMMONS BRAND REPRESENTS. IT HONORS THE TRADITION OF HANDING DOWN THE LIFESTYLE TO EACH NEW GENERATION CREATING MEMORIES AND MOULDING FUTURES. IN DOING SO, IT ALSO PORTRAYS A SENSE OF PATRIOTISM ON A MORE PERSONAL MAN-OF-THE-EARTH LEVEL...ONE THAT SAYS TRUE PRIDE IS IN YOUR HEART.