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FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
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NEW BUSINESS: BILL FISHER


BUSHNELL > ELITE

BUSHNELL’S PREMIUM LINE OF OPTICS, ELITE, UNDERWENT A COMPLETE PACKAGE REDESIGN INCLUDING BOTH STRUCTURE AND GRAPHICS.
BUSHNELL ELITE SCOPES HAD ALWAYS BEEN LOCATED BEHIND THE COUNTER, REQUIRING ASSISTANCE FROM AN EMPLOYEE. BUSHNELL MOVED THE LINE TO THE AISLE, REQUIRING A PACKAGE DESIGN THAT INCLUDED THE NECESSARY INFORMATION FOR A CONSUMER TO MAKE AN EDUCATED PURCHASE ON THEIR OWN. THE DRAMATIC GRAPHICS ARE WELL-SUITED TO THIS HIGH-END SCOPE LINE.