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FISHER DESIGN
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BROWNING AMMUNITION > LAUNCH

JOHN M. BROWNING - THE UNDISPUTED GODFATHER OF MODERN FIREARMS INNOVATION AND LEGENDARY IN THE OUTDOOR INDUSTRY.

OUR MISSION: LAUNCH A BLOW TO THE CATEGORY THAT IS NOTHING LESS THAN “THE BEST THERE IS” IN EVERY WAY.
THE BROWNING AMMUNITION BRAND JOURNEY DIALED IN A CATEGORY ANALYSIS AND AUDIT TO UNCOVER THE BRAND’S OPPORTUNITIES AND WEAKNESSES. ARMED WITH SOLID INSIGHT, THE STRATEGY AND POSITIONING WORK FOLLOWED TO ENGINEER A PLATFORM THAT WOULD INTELLIGENTLY INFORM THE CREATIVE. LISTEN TO CONSUMERS, APPLY SKILL, LAUNCH WITH CONFIDENCE AND SWAGGER.
WITH A SOLID STRATEGY IN PLACE, BRANDING AND PACKAGING LEAD THE WAY. IN-STUDIO AND ON-LOCATION PHOTOGRAPHY BY OUR PARTNERS AT MEOLI DIGITAL GROUP ADDED THE AUTHENTICITY AND PERFECTION THE BRAND DEMANDED. THE WINNING DESIGN WAS VALIDATED THROUGH FINAL RESEARCH. THE MARKETING PLAN INVOLVED MANY PIECES WITH COORDINATED DATES THAT HAD TO BE HIT FOR THE BRAND ROLLOUT TO BE A SUCCESS.