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FISHER DESIGN
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ARMALY > BRILLO

REVITALIZATION OF THE WELL-KNOWN HOMECARE BRAND INCLUDING BRAND MARK DESIGN, PACKAGE SYSTEM DESIGN AND COPY DEVELOPMENT, MAKING IT CONTEMPORARY FOR TODAY’S LIFESTYLE
WE REFRESHED BRILLO’S IDENTITY AND PACKAGE DESIGN BY PROUDLY STAGING THE BRAND MARK AND CREATING A SYSTEM OF CONTEMPORARY USAGE PHOTOGRAPHY AND LANGUAGE FOCUSED ON THE CONCEPT OF “CLEAN”. THE DESIGN SYSTEM INTRODUCED BOLD PRODUCT COLORS AND NEW SCENTS WITH A CLEAR VERSIONING SYSTEM.