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FISHER DESIGN
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NYLABONE > NATURALS

AFTER GAINING INSIGHTS THROUGH CONSUMER TESTING AND AN EXTENSIVE VISUAL AND VERBAL AUDIT, FD CREATED A DESIGN SYSTEM THAT INCREASED BRAND STAGING AND ALLOWS FOR FUTURE EXPANSION INTO OTHER CATEGORIES.
FD DEVELOPED A SYSTEM OF SECONDARY ASSETS FOR THE PACKAGING THAT CONSUMERS WOULD QUICKLY ASSOCIATE WITH THE “NATURAL” BENEFITS THE PRODUCTS PROMISED. RELEVANT VISUALS FOR PET SIZE AND PRODUCT FORM WERE USED TO AID CONSUMERS. THE RESULTING DESIGN SYSTEM UNIFIED THE NYLABONE BRAND AND ITS SUB-BRANDS AND INTRODUCED THE NATURAL MESSAGE TO CONSUMERS IN AN ENGAGING, MEANINGFUL WAY.