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FISHER DESIGN
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ELANCO > COMFORTIS

A REFRESH WAS IN ORDER AFTER A LONG SUCCESSFUL RUN WITH THE ORIGINAL COMFORTIS PACKAGE DESIGN FISHER CREATED IN 2006. COMFORTIS WAS NOW GOING GLOBAL WHICH REQUIRED US TO HAVE AN IN-DEPTH KNOWLEDGE OF CURRENT PET CULTURES AND BREEDS AROUND THE WORLD.
TO SHOW THE BOND BETWEEN PETS AND THEIR OWNERS, WE DECIDED ON UPLIFTING LIFESTYLE PHOTOGRAPHY OF KIDS AND PETS. APPROPRIATE TALENT, PETS AND ENVIRONMENTS WERE SELECTED FOR EACH REGION AND WHEN COMBINED WITH CAREFULLY CONSIDERED COLORS AIDED IN CLEARLY VERSIONING EACH PRODUCT OFFERING.